In the first part of this series we touched on how imperative it is to have, maintain and build your own personal brand. This section will touch on one of the most important aspects in building your own personal brand. This is about your personal online brand and image. Everything from the story you tell about yourself, to the frontier of social media, all encompass a huge aspect in your future career opportunities.

A strong personal brand is reliant upon a strong narrative. In other words, what’s your story? Take a moment to look at many numerous celebrities you know who have a strong and robust personal brand. “Mark Cuban. Martha Stewart. Richard Branson. They all have a very clear story and a consistent brand. If you have multiple passions or areas of interest, a narrative becomes even more crucial so there can be unified theme”. It is imperative to know yourself and the value you can contribute to the world. It is with this foundation you can begin to promote your brand in an engaging and captivating way.

Social media is truly the new frontier in personal branding. Take the time to optimize your social media channels. Anything from old inappropriate Tweets to silly Facebook pictures, can come back to haunt you in the job market. However, at the same time your social media can be a huge benefit if positioned correctly. “Your personal Facebook, Twitter, LinkedIn and even Google+ accounts have a strong likelihood of appearing in a prominent position on Google’s search results for your name. This is because all of these sites are extremely powerful, so when you tie your personal information into an account, this carries a lot of weight to Google – especially if you have a large following”.

All in all your brand image through the story you tell on the web, can often times will be the determining factor in landing your next job opportunity. “Monster.com pointed out that 77 percent of executives use search engines to learn about candidates. What populates the first page of Google can improve your personal and professional appearance”. Make sure you control your self-image on Google and other search engines. You can take preemptive action and measures to stand out among the crowd and develop your own personal brand on the first page of your search results.

All things inclusive, your online self-image is the tip of the spear of you communicating who you are to the world. Your talents, passions and ambitions should not be a secret. Utilize the sphere of social media and the World Wide Web to your advantage. You have value to contribute, allow yourself to shape, mold and construct your online profile, persona and brand.