written by: Brian Perez, Roaring Concepts Director


Once upon a time I was that straight “A” student, with endless possibilities to do whatever my little heart desired. I was an extremely fortunate kid that lived the cookie cutter life, with the white picket fence and a stay at home mother taking care of my every need. Then shit got real. The economy forced my father out of his job and my life became a crazy obstacle course. We were struggling to survive, even with my mother returning to work again so we could make ends. How was I dealing with this new lifestyle adjustment? Not so good.

Life was rough… really rough. I coped by living a toxic lifestyle of partying and hanging out with the not so best crowd. I wasn’t completely hopeless. During this time, I was part of a program that was similar to dual enrollment, but without getting college credits. We would take our math, science, and an elective at FIU, then return to high school to finish off the day. The deal was, graduate with the needed GPA and get a full ride scholarship to FIU. That’s all I had to do, but instead, I was living life as a total rebel, skipping school, and completely losing sight of my goals.

I was a wild child, a true free spirit, living life totally unaware of the consequences I’d face. Turns out I didn’t end up making the required GPA to receive the scholarship and lost my chances of getting into FIU. There goes another obstacle– this time caused by me. This was something I definitely took for granted and a MAJOR eye opener. I barely made the GPA to walk across the stage for high school graduation, but somehow, I managed to do it. How could I be so stupid and throw this amazing opportunity out the window? No one was to blame, but me. After high school, I took three years off to find myself.

Things were different now, better, but still not the best. With no financial support from my parents, I had to work two jobs at times just to get by. I enrolled myself into Miami Dade and told myself, “The only one stopping me from achieving success was me. I’m going to make it back to FIU.” I went from a high school GPA of 2.2 to graduating from Miami Dade with a 3.3 and getting accepted to FIU to finish off my bachelors. My first semester I took Intro to Marketing with Professor Birrittella and my life was changed tremendously. If it wasn’t for his push to join the American Marketing Association, I wouldn’t be where I am today.

That semester, I joined the AMA and got involved with Roaring Concepts Marketing Agency (RC). I didn’t know how much of an impact this organization was going to make on me, not only personally, but professionally. I joined as a Team Member with RC, to then apply and get accepted as a Junior Account Executive, competing to become one of the directors of the agency. Little did I know that my competition was going to become some of my closest friends (shout out to the squad, Alex and Kelly). I am now one of three directors of RC, with a 3.42 GPA, and part of two honor societies: Alpha Mu Alpha and the National Society of Collegiate Scholars. Slowly, but surely, my life is heading in an unbelievable direction. It’s just to show that no matter what obstacles you may face, you have the power to overcome it and make that obstacle course your b****. I can’t wait to see what the future holds!