Marketing Data Analyst – BankUnited

The Marketing Data Analyst is responsible for working across various business lines within the company to develop meaningful marketing analyses with actionable insights. The analyst will work in a fast-paced, team environment and be able to work on ad-hoc marketing and strategic projects in addition to his/her expected responsibilities.

Essential Duties and Responsibilities

• Perform client profiling, behavior analysis and segmentation in support of Customer Relationship Management (CRM) strategy development and impact assessment.

• Develop benchmarks and regular reporting dashboards across marketing channels to optimize profitability.

• Implement modeling solutions in support of new client acquisition, cross-selling and retention programs.

• Perform and manage all the end-to-end steps required for analyses including requirements gathering, methodology development, data pulling, data processing, analysis, insight formulation and results delivery.

• Assist in the development and implementation of marketing campaigns through various channels to cross-sell and retain existing relationships and to acquire new clients utilizing CRM or Marketing Automation tools.

• Prepare reports and exhibits, as needed; leverage story-telling skills to deliver key insights that are clear, concise and actionable.

• Collaborate with team members in execution of programs as needed

Qualifications/Competencies

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience

• Bachelor’s degree in a related field
• 3-5 years of experience in marketing data analytics, preferably for a company in the financial services industry
• Proficiency in Microsoft Office (i.e. Word, Excel, Access, PowerPoint), Adobe
• Proficient in CRM system data, preferably Salesforce
• Analytical skills and strategic thinker
• Excellent interpersonal skills
• Ability to collaborate well with others, initiate and drive projects to completion with minimal guidance
• Proven ability to handle multiple projects in a deadline-driven environment

How to Apply: http://bit.ly/2zbDFpt


 

Junior Account Manager – FIU University Advancement

The FIU department of University Advancement is looking for a recent grad with at least one year of experience in marketing/communications.

Job Summary

This position is responsible for assisting with the day-to-day management of web, print and electronic communications. This includes content management for the Office of Alumni Relations & Annual Giving websites, social media channels and email marketing efforts.

  • Assists with the day-to-day management of web, print, written, and electronic communications, including content management for the Office of Alumni Relations & Annual Giving websites, give.fiu.edu and capital campaign websites, social media channels, and email marketing efforts on a divisional level.
  • Manages the scheduling, design, development, approvals and delivery of all email communications for University Advancement and Alumni Relations & Annual Giving, such as event invitations and assist with fundraising emails.
  • Designs and develops marketing collateral for select projects as assigned.
  • Manages the scheduling, design, development, approvals and delivery of the Alumni Association Monthly E-newsletter.
  • Manages the scheduling, design, development, approvals and delivery of email communications for unit partners, upon request.
  • Assists with the day-to-day operations of the Alumni Association, University Advancement, and campaign websites and email marketing.
  • Assists with the management of WordPress & Cascade (All Advancement Websites), including posting events on web calendar and sharing partner content on the blog.
  • Assists with all digital communication, including but not limited to, e-newsletters, announcements, flyers, and calendars.
  • Communicates regularly with supervisor and team members regarding marketing efforts, projects, and associated logistics.
  • Works closely with fellow staff to ensure email messaging is consistent with overall marketing and communication strategic directions.
  • Partners with colleagues to develop and execute communications plans for signature events and programs, such as the Torch Awards Gala and Panther Alumni Week.
  • Follows and reinforces FIU’s university-wide branding and style guides in collaboration with External Relations, as well as those of the FIU Alumni Association and capital campaign as appropriate.
  • Collaborates with External Relations on all collateral and branding materials to ensure brand integrity.

Minimum Qualifications

Bachelor’s degree in Marketing, Media/Public Relations, or Communications and one (1) year of experience.

Desired Qualifications

  • Experience in web and social media communication practices, and email campaigns.
  • Proficient in editing and writing.
  • Familiar with basic operations of PC/MAC, Tablets, and Smart Phone type devices.
  • Ability to use digital media editing including music, videos, CDs, and DVDs.
  • Knowledge of social media, .html coding, and Web design.
  • Proficient with Adobe CS6 (Photoshop, InDesign and Dreamweaver).
  • Excellent computer skills (PC and Microsoft preferred) in spreadsheet, database management and word processing applications.
  • Knowledge of and comfort with college campus environment.

How to Apply: http://bit.ly/2hhqY9f


Marketing Internship – Kashaya Yogurt

Kashaya Yogurt is looking for six dedicated and passionate interns who can each be coached on five main skills: 

  • SEO, Google Analytics and Ad Words
  • Blogs, magazines, newsletters, press, and YouTube
  • Instagram and Facebook engagement
  • Email marketing and practitioner networking
  • Events around Florida

Background

In 2016, Kashaya Yogurrt developed a passionate drive to innovate the ultimate bio-available probiotic coconut milk yogurt. With over 13 strains of clinically supported bacteria strains, we formulated our recipe with a group of functional medicine practitioners to ensure a large diversity with billions of cultures. The aim was to foster a unique product and create a functional food probiotic that helps the entire digestion system and body to experience optimal wellness. 

How to Apply: Email your resume and cover letter to info@kashayayogurt.com


Internship – ETC

ETC is searching for 5 student ambassadors for FIU/UM (must be currently enrolled in college/university)

  • 1 student to create content/manage social media
  • 2 students to do interal promotions
  • 2 students to do external promotions

*All ambassadors must host on-campus events
(10 hours a week beginning January 3, 2018 until May 6, 2018)

How to Apply: Email your resume to Karley Chynces at karley@etceterapp.com


Promotions – SpreadBetter, LLC

Jonathan Cormier from SpreadBetter, LLC is looking for a marketing student interested in promoting his new LLC. He is looking for someone willing to work with him in person, and would need a guide of how to properly market a small business online and improve the website’s SEO, etc.

How to Apply: Email Jonathan at spreadbetterLLC@gmail.com (preferred email) or jcorm003@fiu.edu. You can also contact him by phone at (305) 409-6422.